I was the lead designer for the branding of TIBCO's 2021 user conference, TIBCO NOW. This was a virtual event.
The theme of 2021's event was Limitless. The conference was broken up into three pillars with an additional core event, so the challenge was to find a way to brand the overall conference and three individual tracks.
My solution was to represent each of the tracks with a different color and shape, reflected around each of the letters in the main logo. From there, I was able to create various textural elements.
Social and email posts
Sponsorship Guide
Zoom backgrounds
Track based zoom backgrounds
